---
title: The Creative Agency Owner's Guide to Equity Incentives
description: Equity incentive options for agency owners. Guide discusses phantom equity, profits interests, and stock options—helping you build a more valuable agency.
---

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# [The Creative Agency Owner's Guide to Equity Incentives](https://blog.upsourcedaccounting.com/the-creative-agency-owners-guide-to-equity-incentives)

 Written by [Ryan Watson](https://blog.upsourcedaccounting.com/author/ryan-watson) | Jun 19, 2025, 3:45:00 PM

#### **Thinking About Equity Incentives for Your Team?**

Whether you're planning an exit or just want to align your leadership team for long-term success, equity incentives can be a powerful tool. In this guide, we break down the pros and cons of the most common equity incentive structures—like phantom equity, profits interests, and stock options—so you can reward your team without giving up control or creating a tax headache.

[**→ \[Click here to read the guide\]**](https://drive.google.com/file/d/1SS5mpW1H-D0gNzl6O3aTqWLsO7Q2QO8Q/view?usp=sharing)

[View full post](https://blog.upsourcedaccounting.com/the-creative-agency-owners-guide-to-equity-incentives)

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