How does your agency’s profitability actually compare in 2025?

Most agencies are generating strong gross margins.
Few are converting that into a strong operating profit.

Upsourced’s 2025 Creative Agency Benchmarking Report analyzes full-year financial and operational data from 80 U.S.-based creative agencies to uncover what’s really driving performance, and where margin is being lost.

This isn’t just a snapshot of metrics.
It’s a structural breakdown of how agency profitability actually works.

Inside the report:

• Where agencies stand relative to key financial benchmarks
• Why 75% of agencies operate below 20% operating margin
• How salary load, utilization, and overhead discipline impact profitability
• The financial profile of top-quartile (25%+ margin) agencies
• A clear framework for improving margin through better structure

What this report helps you understand

If you’re running a creative agency, this report gives you clarity on:

• Whether your numbers are truly healthy or quietly limiting growth
• Where profitability is breaking down across your model
• Which levers have the greatest impact on margin improvement
• How to align staffing, pricing, and overhead more effectively

Built for agency leaders who want more than benchmarks

This report is designed to help you move beyond surface-level comparisons and toward more intentional financial structure, so you can scale with stronger margins, not just more revenue.