A client once told me they almost paid someone $6,000 for one of those “tax hacks” trending online.
Instead, they signed with us for $9,000 a year - full tax planning and compliance, and now they’re actually saving money and sleeping better at night knowing they’re not setting themselves up for an audit.
That conversation stuck with me.
Because the truth is, there are no shortcuts in tax; just strategy, structure, and planning. Too many business owners are being sold “quick fixes” instead of real solutions.
That’s when it clicked for me: I wanted to build something different.
What started as me trying to fix a missing piece in a client’s business picture has grown into something much bigger and more impactful than I ever imagined.
When we launched our tax service, it wasn’t about adding another service line. It was about solving a real problem we saw across so many clients: business owners who didn’t feel connected to their own tax story.
So many people told me they dreaded meetings with their CPA because they never understood what was happening. They were being talked at, not partnered with. They were also tired of the surprise tax bills on filing day, wondering how things went off track and why no one caught it sooner.
Fast forward to today: we’ve wrapped up our first tax season, and the feedback has been incredible. Clients are walking away with clarity, strategy, confidence, and, for the first time, a real sense of comfort knowing they have a true tax partner. They know what’s coming, what to set aside, and how their tax plan fits into the bigger financial picture. That momentum is fueling us heading into year-end planning.
What started as a passion project has turned into a mission, or maybe an obsession, to make tax planning actually useful (and dare I say, a little enjoyable?).
We built this service around one goal: to give clients a proactive, year-round tax partner they can rely on.
Here’s how we work:
Year-End Compliance
Federal and state returns for both businesses and owners are all handled with strategy in mind. We’ll meet to review and tell the story of your year, both business and individual, connecting the numbers to what actually happened in your life and company.
Quarterly or Biannual Planning
Check-ins to review business performance, adjust estimates, and proactively stay on top of state elections and requirements to ensure you’re capturing every opportunity for maximum tax savings.
Retainer-Based Pricing
Predictable pricing that encourages collaboration, not hesitation.
This model was designed for partnership - so you can ask questions, think ahead, and actually understand what’s happening behind the numbers.
I’m Ashley Vaughn, CPA, and leading our tax division has become one of my favorite parts of this job.
I started my career in tax planning and compliance, working with high-earning businesses and individuals. After 10 years of living on the “tax side,” I made a shift into financial consulting to help small business owners run their operations more efficiently and effectively. But every year, when tax season rolled around, I found myself frustrated all over again. Everything still felt reactive, disconnected, and last-minute.
Knowing it could be different, I decided to build a division that was different.
Now, we bring strategy and storytelling into the tax world by connecting financial data to real business decisions so owners can make more innovative moves year-round, not just during tax season.
If you’re looking for a CPA team that prioritizes clarity, strategy, and collaboration, we’d love to connect.
Let’s make your tax plan part of your bigger business story - not an April thought.